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Traditional TV Networks vs Digital Providers: The Transformation of Competition and the Next Generation of New Content, within the Context of Global Content Consumption and Ongoing Competition
Linear TV networks have long been recognized as established television formats, relying on fixed air times via cable. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online content providers has i